Brands that run in the real world.
Identities, websites, software and video for companies in Detroit and across the country. Recent work first, and the archive that started it all below.


Live today. Working every day.

Rocco
Name, mascot, identity and launch site for an AI meeting assistant.

AcuSpray
Brand system and website for a drone spraying company, built around real field photography.

AcuSpray Drone Sales
A sales site with a quote-first layout, where every inquiry lands in the CRM with its source.

Drone Sales CRM
Product brand, signup site and the CRM itself: pipeline, quotes, signed agreements and online payments.

FlightLine Assurance
Brand and website for an insurance agency built for drone operators.

The Aptivo Group
A holding company site that introduces every brand in one scroll.

MavIQ
Identity and launch site for a software company. In progress.
How the work came together.

Rocco
A new AI meeting assistant needed everything at once: a name people remember, a personality and a site that explains the product in seconds.
- A name and a mascot with a personality of its own
- An identity system that carries from app to site
- A launch site designed mobile first, tested on real phones
- Built to be read by search engines and AI assistants

AcuSpray
A drone spraying company needed a brand that looks as serious as the work, and a way to turn every inquiry into a tracked lead.
- A brand system built around real field photography
- A main site and a separate quote-first sales site
- Trade show walls with one message per panel and tested scan codes
- Every inquiry delivered to the CRM with its source attached

Drone Sales CRM
An internal sales tool became a product other dealers can sign up for, which meant a brand, a signup site and software built for strangers.
- A product brand and self-serve signup site
- Pipeline, quotes with signed agreements and online payments
- Every call, text and email kept on the deal
- Multi-company, so each dealer sees only their own data
Where it all started.
Twenty five projects from 2013 to 2019, from coffee brands to a major nonprofit. Each is shown with its year, as we delivered it. Some of these businesses have since changed or closed.
2019Metal City Fab
A full identity, starting with the company name.
2019Forensic Lab
A site that finally shows world class work.
VIP
A full brand overhaul, guidelines first.
Architectural Firm
Hired for the site, refreshed the brand too.
2017Common Grace
Brand and site for a community coffee shop.
2017Personality Assessment
A custom assessment people take online.
2017Pest Control Explainer
Script, characters, animation and voice.
Inventor Explainer
A fun story for investors and customers.
UW
A new web image for a major nonprofit.
2016Gayo Kopi
Elegant branding for one of the rarest coffees.
2016Travel Abroad
Custom features for study and intern abroad.
Gayo Kopi Website
A luxury site for a rare specialty coffee.
2015Green Home Energy
A mobile friendly rebuild after a Google penalty.
2015Dominos Pizza
Launching the Pizza Theater concept locally.
2015GLE
A new image for a company under new ownership.
2015Gateway
A youthful brand for an innovative approach.
Oxygen Learning
Finished what a traditional agency started.
Agility
A disruptive brand for a team of innovators.
Rona
A modern shop for an artist.
2014Dakota Trails Beef Co
A brand and site worthy of the product.
2014Michigan Makeup Academy
A front door for the school and its students.
2014Green Gold Nutrition
Product renders that pass for photographs.
InPro Enterprises
Clear messaging for a complex business model.
Vinnie and June Salon
A beautiful site that is now easy to use.
Advance Dental Supply
A store built for thousands of products.
What we can build for you.
Our work, answered.
What kind of work does Brown Box Branding do?
Brand identities, websites, custom software like CRMs and portals, product and explainer videos, trade show and print, plus the SEO, AI search and PPC that bring people to it. The work on this page covers all of it.
Can I see work in my industry?
Probably. We have worked with field services, insurance, software, food and coffee, health and beauty, manufacturing, nonprofits and more. Tell us your industry on the form and we will share the closest examples.
Are these real projects?
Yes. Every project on this page is real client work. Recent work is live today. The archive goes back to 2013, and each project shows the year we delivered it, so some of those businesses may have changed since.
Do you build the software too, or just the website?
Both. Several projects on this page are software we built and that teams log into every day, like a dealer CRM and the sales site wired to it.
How long does a project like these take?
It depends on the scope. A focused website can launch in weeks, while a full brand system plus a site and software is a phased project. We map the timeline in a written plan before work starts.
Let's build what's next.
Tell us where the company is headed. We'll come back with what it takes to get there.
