Ads that land on pages built to close.
Pay per click management for companies in Detroit and nationwide. Google Search, Local Services, Performance Max, YouTube and retargeting, with the landing pages and lead tracking built by the same team.
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One click. Three handoffs.
Most ad budgets leak between the ad, the page and whoever answers the lead. When the same team builds all three, nothing gets lost in between.
Written in your voice
Ads that sound like your brand and match the exact search, so the right people click.
Built for that search
A landing page made for the ad, fast on a phone, with one clear next step.
Tracked to the source
Every form and call lands in your CRM with the campaign and keyword attached.
The right channel for the search.
Google Search
Text ads on the searches your buyers type, with tight keyword groups and a growing list of searches to block.
Local Services Ads
The Google Guaranteed listings at the very top of local results, paid per lead instead of per click.
Performance Max and Shopping
Google campaigns that reach Search, YouTube, Maps and Display from one budget, fed by your product or service data.
YouTube ads
Short video ads in front of the right audience, built from the product and explainer videos we make.
Retargeting
Reminders for people who visited and did not call, with past customers left out.
Call tracking
Tracked numbers on every ad and page, so phone leads count as much as form fills.
What every package includes.
Packages differ by channels and budget, not by how carefully the account is run. Every one starts with the same foundation.
Channels and budget are scoped to your market on a call.
- Account audit or buildSet up in your name
- Keyword researchPlus the searches to block
- Ad copyWritten in your brand voice
- Landing pageReviewed or built for the ad
- Conversion trackingForms, calls and bookings
- Ongoing optimizationBids, budgets and search terms
- Monthly reportIn plain English
- Leads in your dashboardEach with its campaign and keyword
Research. Build. Launch. Improve.
Analysis and research
Know the market before spending a dollar.
- Keyword viability
- Bid and budget needs
- Competitor ads
Campaign construction
Build ads and pages for each search.
- Campaign structure
- Ads in your voice
- Landing pages and tracking
Campaign launch
Go live and watch the first clicks.
- Visitors within minutes
- Tracking checked live
- Early search term review
Management and analysis
Keep tuning what works.
- Search terms and negatives
- Bids and budgets
- Page tests
Your account. Your brand. No dark corners.
You should never wonder where the budget went. You own the account, you see the numbers, and the ads look and sound like the rest of your brand.
- You own the accountSet up in your name
- Leads over clicksWe report what turns into business
- On brandAds that match your site and voice
- Page and ad togetherEvery ad has a page made for it
- Plain EnglishReports anyone can read
- Budget respectedNo surprise overspend
- Never set and forgetTuned every week
- Straight answersWe say when ads are not the answer
PPC, answered.
What is PPC management?
Pay per click management is running your paid search and display ads day to day: choosing keywords, writing ads, setting bids and budgets, blocking wasted searches and sending clicks to pages that turn them into leads. You pay the platform only when someone clicks.
What is included in your PPC management packages?
Every package covers account setup or an audit, keyword and negative keyword research, ad copy in your brand voice, a landing page review or build, conversion and call tracking, ongoing optimization and a plain English monthly report. We scope the channels and budget to your market on a call.
How fast will I see results?
Ads can start sending visitors within minutes of launch. Lead volume usually steadies over the first few weeks as we learn which searches, ads and pages convert, then we keep tuning from there.
Do you build the landing pages?
Yes. That is the point of having one team. Ads point at pages we design and build for the search, with the form or call button and the tracking already in place.
Who owns the ad account?
You do. Accounts are set up in your name, and you keep the account, the history and the data if you ever leave.
Should I do PPC or SEO?
Usually both. PPC buys visibility today while SEO builds rankings you do not pay for per click. Search terms that convert in your ads also tell us which pages to build for SEO.
How much does PPC management cost?
It depends on your market, channels and ad budget. We scope it on a call and put the price in a written plan before any work starts.
Let's build what's next.
Tell us where the company is headed. We'll come back with what it takes to get there.