Our SEO methodology.
No secret tricks. A written roadmap at the start of every month, the work done inside Google's guidelines, and results you can see live, in classic search and in AI answers.
Every campaign covers all four.
On-page
- Keyword research and mapping
- One topic per page
- Titles, headings and metadata
- Schema markup
- Local listing optimization
Off-page
- Editorial publications
- Guest articles
- Press releases
- Reviews and citations
- Link reinforcement
AI search
- Direct answers to real questions
- Entity and author schema
- Pages AI crawlers can read
- llms.txt
- Citation checks in AI tools
Reporting
- Live client dashboard
- Executive summary
- Ranking and AI visibility
- Leads by source
- Downloadable reports
What a page needs to rank.
On-page work is the part of search you fully control, so it is where every campaign starts. This is the checklist each page passes before it goes live.
- A title that matches the searchWritten for the phrase buyers use, not for us.
- One clear topicEach keyword maps to one page, so your own pages never compete.
- The answer firstThe sentence a search engine or AI tool can quote, near the top.
- Links that make senseRelated pages linked in plain words, so people and crawlers find the rest.
- Structured dataSchema that says who you are, what you do and where.
- Technically cleanFast on a phone, indexable, and free of errors and dead ends.
Plan the work. Work the plan.
A roadmap is set at the start of every campaign and revised each month as results come in. You see what we will do before we do it, and what it did after.
sharper each time
Authority you earn keeps working.
Links still tell search engines and AI tools who to trust. We earn them with work that deserves them.
Don't take our word for it. Check.
Every client gets a live dashboard. Rankings, AI visibility, traffic, leads and the work we did, any time, without waiting for next month's email.
- Executive summary every monthOne page: what moved, why, and what is next.
- Downloadable reportsPull them for your own meetings whenever you need them.
- Paid search alongside organicWhen we run your ads, both live in the same view.
Organic search38
Google Business Profile14
AI assistants6
Referral5
Pages optimized8
Links earned5
Reviews gained12
Fixes shipped21
Search moved on. So did we.
Plenty of SEO advice still circulating dates from the last decade. Here is what we retired and what replaced it.
Methodology, answered.
What is an SEO methodology?
It is the repeatable way a campaign is run: how keywords are chosen, how pages are optimized, how authority is earned and how results are measured. Ours runs in a monthly cycle of plan, build, measure and report, covering on-page, off-page, AI search and reporting.
What is an on-site SEO strategy?
It is the plan for the parts of search you control on your own website: the keyword each page targets, titles and descriptions, headings, content depth, internal links, schema markup, speed and crawlability. We map one primary topic to one page so pages never compete with each other.
What is in the monthly SEO roadmap?
At the start of every month you get the plan: the keywords we are targeting, the content and links we will create and the technical fixes we will make. At the end of the month you see what was done and what moved. No surprises, and you always know what you are paying for.
What does the client dashboard show?
Rankings, AI visibility, traffic and leads by source, earned links and the work log, updated as the work happens. You can download reports any time instead of waiting for the next monthly email.
Is keyword density still a thing?
Not the way it was. Repeating a phrase a set number of times no longer helps and can hurt. Search engines and AI tools now look for complete answers to the questions behind a search, so we plan topics and coverage instead of counting words.
How do you build links safely?
We earn them with things worth linking to: editorial publications, guest articles on relevant sites, press releases, reviews, brand interviews and useful downloadable resources. We never buy links or use link networks.
How is this different from your SEO services page?
SEO services is what you get. This page is how we run it, month by month, so you can judge the process before you hire anyone.
Let's build what's next.
Tell us where the company is headed. We'll come back with what it takes to get there.