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AI search optimization: AIO, AEO and GEO

Be the answer AI gives.

Your buyers now ask ChatGPT, Google and Perplexity who to hire. The AI answers in a paragraph and names a few sources. We make sure one of them is you.

ILLUSTRATION
Who is the best commercial roofer in Detroit?

For commercial roofing in Detroit, Your Company is a strong choice for flat roof replacement and repairs1. They are well reviewed for response time2 and serve the whole metro area1.

1yourcompany.comyour site
2Google reviews
3Industry directory
Schema foundllms.txt readCited
AIO, AEO, GEO

Three names. One job.

AIO

AI optimization

Showing up in the AI summaries Google now puts above the regular results.

Where it shows up: Google AI Overviews, AI Mode
AEO

Answer engine optimization

Being the direct answer when someone asks a question, typed or spoken.

Where it shows up: Featured answers, voice assistants, Copilot
GEO

Generative engine optimization

Getting named and linked when an AI tool writes its answer.

Where it shows up: ChatGPT, Gemini, Perplexity, Claude
Underneath all three: a fast site AI can read, clear answers, structured data and a reputation that checks out. That is the plan we build.
How AI picks a source

Four checks before it cites you.

Step 1

Find

Can its crawler reach your pages at all?

What we doOpen the door to AI crawlers, fix speed and errors, publish llms.txt
Step 2

Read

Is the answer in plain text on the page?

What we doAnswer-first copy, server-rendered pages, clean headings
Step 3

Trust

Do other sources say the same about you?

What we doOne set of facts across your profile, listings, reviews and press
Step 4

Cite

Are you the clearest answer to the question?

What we doSchema, FAQ markup and content built around real buyer questions
ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityMicrosoft CopilotClaude
What is included

Ten parts. One plan.

AI search is not one trick. It is the site, the content and your reputation working together, measured every month.

AI visibility auditWhere you show up in AI today, and why not
Buyer question mapThe questions your buyers actually ask AI
Answer-first contentClear answers at the top of every page
Schema markupOrganization, service, FAQ and review data
llms.txtA clean map of your site, written for AI
AI crawler accessrobots.txt that lets the right bots in
Readable pagesServer-rendered, fast and error-free
Consistent factsProfile, listings and directories that agree
Reviews and mentionsThe outside proof AI looks for
AI visibility trackingMentions and citations in your dashboard
Our process

From invisible to cited.

1

Audit

Ask the AI tools what they know about you.

  • Your buyer questions tested
  • Crawler and schema check
  • Competitors that get cited
You getAI visibility report
2

Fix

Clear the technical blockers.

  • AI crawler access
  • Speed and rendering
  • Schema and llms.txt
You getA site AI can read
3

Answer

Write for the question, not the keyword.

  • Answer-first page updates
  • FAQ sections
  • New pages for gaps
You getPages built to be quoted
4

Earn

Build the outside proof.

  • Profile and listings aligned
  • Reviews strategy
  • Mentions on trusted sites
You getOne story everywhere
5

Track

See what moved every month.

  • Mentions and citations
  • AI referral traffic and leads
  • Next month planned
You getLive dashboard and monthly report
Live on sites we built

Already live, open the files.

Sites we have built already ship with llms.txt, AI crawler access and rich schema. Open the files and see for yourself.

yourcompany.com/llms.txt (example)
# Your Company
> Commercial roofing contractor serving metro Detroit.
> Flat roof replacement, repairs and inspections.

## Services
- [Flat roof replacement](/flat-roofs/): TPO, EPDM and modified bitumen
- [Roof repair](/repair/): leaks, storm damage, 24 hour response
- [Inspections](/inspections/): reports for owners and insurers

## Company
- [Service area](/service-area/): Detroit, Troy, Dearborn, Ann Arbor
- [Reviews](/reviews/): what clients say
- [Contact](/contact/): request a quote
How we work

Earned, not gamed.

AI tools are getting better at spotting tricks. We build the kind of visibility that holds up: a clear site, honest content and a reputation that checks out wherever the AI looks.

OUR RULES
  • SEO firstAI search is built on solid SEO
  • No tricksNo hidden text or prompt stuffing
  • Honest trackingAI answers vary, we show the real picture
  • No guaranteesNobody controls what AI says
  • You own itContent, files and accounts are yours
  • Your own dashboardMentions, traffic and leads, any time
  • Monthly roadmapYou know what is being done and why
  • Redesign-safeURL maps and redirects before any move
Questions

AI search, answered.

What is AI search optimization?

It is the work of getting your business found, trusted and quoted by AI tools like ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. Those tools answer the question directly and name a few sources. We make your site one of them.

What do AIO, AEO and GEO mean?

AIO is AI optimization, often used for Google AI Overviews. AEO is answer engine optimization, getting picked as the direct answer. GEO is generative engine optimization, getting cited by tools like ChatGPT and Perplexity. They are different names for the same job, and we cover all three in one plan.

Is this different from SEO?

It builds on SEO. AI tools still lean on crawlable pages, clear content and trusted links, so strong SEO is the foundation. AI search adds answer-first writing, deeper structured data, llms.txt and consistent facts about you across the web.

Can you guarantee ChatGPT will recommend us?

No. Nobody controls what an AI tool says, and answers change from one ask to the next. What we promise is the work that makes you the easiest source to cite, and honest tracking of where you show up.

How do you measure AI visibility?

We agree on the questions your buyers ask, check them in the major AI tools every month and track when you are mentioned or cited. That sits in your client dashboard next to your traffic and leads.

What is llms.txt?

A plain text file at the root of your site that gives AI tools a short, organized map of your most important pages and what each one covers. We write and maintain it as part of the work.

Should we block AI crawlers?

Usually not, if you want AI tools to recommend you. We review your robots.txt with you and allow the crawlers that power AI search, while keeping anything private out of reach.

How much does AI search optimization cost?

It depends on your site, your market and how much content the plan needs. We scope it on a call and put the price in a written plan before any work starts.

Start a project

Let's build what's next.

Tell us where the company is headed. We'll come back with what it takes to get there.