A brand people remember and teams can actually use.
We find what makes your company different, then give it a name, a mark, a voice and a system that holds up everywhere you show up: website, truck, trade show wall and pitch deck.
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Everything the brand touches.
Strategy first, then every piece where customers meet the brand. One team, so the logo, the site, the truck wrap and the booth wall all look like they came from the same company.
A logo is one layer. A brand is four.
Most brands fall apart in the hand-off, when a printer, a new hire or a web developer has to guess. We build all four layers and write down the rules, so the brand looks the same in year five as it did at launch.
Brands we built recently.
AcuSpray
Brand system and website for a drone spraying company, built around real field photography.
Rocco
Name, mascot, identity and launch site for an AI meeting assistant.
FlightLine Assurance
Brand and website for an insurance agency built for drone operators.
Drone Sales CRM
Product brand and self-serve signup site for a CRM sold to drone dealers.
AcuSpray trade show walls
One message per panel, scan codes tested, files built to the frame maker's template.
Five steps. No surprises.
Discover
We learn the business before we touch the brand.
- Leadership interviews
- Customer and competitor review
- Audit of the current brand
Position
One clear position, in writing, before any design.
- Audience and promise
- Message and proof points
- Name, if you need one
Design
The identity, shown on real pieces, not on a blank page.
- Mark and lockups
- Color, type and imagery
- Applied to site, print and signage
Systemize
Rules and files so the brand survives the hand-off.
- Brand guidelines
- Templates
- Organized file library
Launch
Roll it out everywhere at once, in the right order.
- Website and online profiles
- Print and vehicles
- Trade show and signage
A brand needs a place to work.
Brand identity, answered.
What does a brand identity project include?
It starts with strategy: who you serve, what makes you different and the message that proves it. From there we design the logo and identity system (color, type, imagery and how they work together), set the voice, and finish with brand guidelines and a full file library your team and vendors can use.
Can you refresh our logo without starting over?
Yes. If the name and the recognition you have built are worth keeping, we modernize the mark and tighten the system around it instead of replacing it. We did exactly that with our own Brown Box mark for this site.
Do you name companies and products?
Yes. Naming is often where a brand project starts. We named and branded Rocco, an AI meeting assistant, and handle company, product and program names.
What files do we get at the end?
Every version of the logo for print and screen, color values, fonts, templates and the brand guidelines that explain how to use them. Everything is organized so a printer, a sign shop or a new hire can use it without calling us.
How much does a brand identity cost?
It depends on scope, from a logo refresh to a new name and full system. We scope every project on a call and put the price and timeline in a written plan before any work starts.
Is brand identity the same as graphic design?
Graphic design is the craft. Brand identity is the system the craft serves. We do both: the strategy and rules that make a brand consistent, and the design work on every piece where the brand shows up.
Let's build what's next.
Tell us where the company is headed. We'll come back with what it takes to get there.