Metal Fabrication Identity
A full identity, starting with the company name.
Shown as we delivered it in 2019. The business, its brand or its website may have changed since.
We worked with this client to establish their entire brand identity, starting with the name of the company. After an initial 100+ ideas and multiple rounds with focus groups, we settled on Metal City Fab.
The name is a play on words, with Motor City becoming Metal City. It pays homage to Detroit while tying back to the client's brand and industry. From there we designed the logo and selected colors, then built out the corporate identity with business card design and began work on their new website.
Everything here is still what we do, with today's tools: responsive, built for search and AI answers, and wired to the systems that run the business.
Brand identity
Let's build what's next.
Tell us where the company is headed. We'll come back with what it takes to get there.