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From the archive

Dominos Pizza

Launching the Pizza Theater concept locally.

2015Brand identityWeb design
Dominos Pizza, 2015
Dominos Pizza: branding, web by Brown Box Branding, 2015
2015

Shown as we delivered it in 2015. The business, its brand or its website may have changed since.

ClientDominos Pizza
Delivered2015
What we did
About this project

This Dominos location wanted to draw attention to the new Pizza Theater concept that was rolling out to locations all over the world. And since online orders mean fewer hours spent answering phones, they wanted a user experience that pushed more orders through the website.

We shot video of the location and placed it front and center on the landing page, so visiting the website felt like looking through a window into the local store. Visitors were greeted with a warm "Welcome to Dominos" and a clear call to action to place their order directly on the site.

The same work today

Everything here is still what we do, with today's tools: responsive, built for search and AI answers, and wired to the systems that run the business.

Brand identity
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