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How Content Marketing Can Help Grow Your Business

JB
Jeff Bickley//2 min read
2013

Written in 2013. Search, design and the tools have moved on since. The article is kept as written; our current approach lives here.

Content Marketing www.brownboxbranding.com

Every day, more and more people are using search engines, and social media to search for content, and socialize on the web.  In order for your business to succeed, you need to drive these people to your website. But how?

Content marketing can help you do this.  Content marketing is the process of creating, publishing, and promoting custom content for marketing purposes on a regular basis. At Brown Box Branding, we’re experts in content marketing. We make your brand content marketing easy.

Here’s how it works:

Let’s say you have a website for custom-made cakes.  To get you more business, we create content about custom cake-making. This content can be informative infographics, well-written articles, interesting videos blogs, or even pictures.

It must be:

  • Unique and interesting to grab peoples attention.
  • Search engine optimize to rank high in search engines

After we create your content, it’s published on your website and other popular sites. Because your content is search engine optimized, with proper search tags, and keywords, people find your website with tons of interesting content when looking for information on custom-made cakes.

After we update your website, with regular quality content, your visitors keep coming back, and stay longer.  This helps you build more subscribers for your brand.  People share your content on social media with others and you get more visitors to your site.

This results in:

  • More traffic to your website.
  • Higher link popularity.
  • Higher ranking on Google, Yahoo, and Bing.
  • Increased conversion rates.
  • More business.

So, if you’re looking to increase traffic to your website, increase social engagement, generate more page views, and produce more revenue for your business, we can help you achieve it. To learn more, visit Brown Box Branding.

JB
Written by

Jeff Bickley

Jeff founded Brown Box Branding in Detroit in 2013. With 20+ years helping Fortune 100 companies and startups build, reinvent, and scale their brands, he brings deep expertise in organizational design, leadership development, and systems thinking.

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