Search Engine Optimization can be confusing. Start researching a particular topic, and you’re likely to come up with a dozen or more opinions on how things work. Sometimes it’s helpful to have a bullet-point resource that identifies the most important information you need to know, without wading through tons of content to get there.
With the next Google Penguin Algorithm Update expected at any time, businesses everywhere are taking necessary precautions to ensure they’re not penalized. Since time is of the essence, we found it necessary to put together a “Cliff Notes” version about what we know of the previous Penguin Update. Since Penguin 3.0 will likely drill down deeper into targeted areas previously identified, ensuring you’re in-line with these best practices will keep you out of the Penguin’s penalty box.